News Archive

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

Lake Forrest Drive in Sandy Springs has proven to be problematic several times in the past, and now the city is being proactive to eliminate problems before they start.

Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.

What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.

There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.

Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

Recently, the Sandy Springs City Council gave the green light to a design contract for a bicycling/walking trail that would link the city to the Buckhead area of Atlanta. The city would pay $416,256 for the contract.

There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

Last Tuesday, May 23, Rusty Paul, the major of Sandy Springs, announced Daniel W. Lees selection as the community's next city attorney.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.

The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

Billed as the Natural Products & Green Living event, the Alive! Expo is almost upon us.

Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.

How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.

Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.